Find your people.
Grow from there.
Discover the right people, build real conversations and create content worth sharing. All together in Relay, with Rae to help you get going.
Be part of what’s next.
Relay is opening by invitation. Leave your email to hear about access.
One place to make
things happen.
From the first idea to what comes next.
Take a look around Relay.
A good place to start.
Tell Rae what you’re working towards. It can help shape your campaign, suggest a next step and carry out supported actions with you. Prefer to do it yourself? Every screen is still there.
Bring a brief or an image. Get clear choices, visible progress and a saved conversation.
We’re launching a running club. Help me find people training for their first marathon and invite them along
Let’s make the invitation worth their time. A friendly group, a weekly run and no pressure to keep up?
I’ve pulled that into a campaign brief for you to review
- Find
- First-time marathon runners sharing their progress
- Offer
- A welcoming weekly group run
- Voice
- Warm, encouraging, no hard sell
Find a moment. Not just a profile.
Describe who you’re looking for and what they’re doing. Relay finds relevant Instagram posts, shows the evidence and researches the people you choose.
Saved searches, profile and comment enrichment, and personal first-message drafts. You copy and send the introduction in Instagram.
“18km today. The longest I’ve ever run. First marathon is starting to feel real!”
A specific moment from their content becomes the starting point for your introduction
Keep the context. Keep it moving.
Once someone replies, Relay can continue using your campaign’s offer, knowledge and voice. Follow each conversation in one inbox, or step in yourself.
A shared pipeline shows interest and next steps. Handovers keep people in the loop, and your team confirms the outcome.
More of your brand. Less blank page.
Keep brand direction, content ideas and creation together. Make images, carousels and video drafts, build creator pages, then plan and schedule approved content.
Saved presenter and voice settings, reusable media and a publishing calendar. Connect an authorised account when you’re ready to publish.
start together
A week of good ideas
Review, then schedule
Choose a view to explore. Illustrative previews with fictional people and sample content.
Know the cost before you go. Paid actions show a token price, with usage recorded in your workspace.
Your direction.
A little more momentum.
Keep your brand, your knowledge and your relationships in one workspace. Less starting over. More time for the work that needs you.
- Make it yoursDifferent campaigns, different goals. Your offer and voice travel with every conversation.
- Stay in the loopReview what Rae proposes, see what’s running and pick up a conversation whenever you need to.
- Build on what you’ve madeKeep your research, media and content plans together, ready for the next idea.
A few good questions.
Who’s Relay for?
Founders, brands, creators and small teams who want to find relevant people, build relationships and keep their content moving. Campaigns can support partnerships, community invitations or product introductions. Each gets its own goal, offer, knowledge and voice.
Do I have to use Rae?
No. Rae is an optional assistant inside Relay. You can ask for help, bring an image or a brief, and review suggested actions before they run. Or use the campaign, discovery, inbox and studio screens directly.
Does Relay send the first Instagram message?
You do. Relay researches the people you select and prepares a personal introduction. Review it, copy it, open their Instagram profile and send it yourself. Once they reply, HookChat can support campaign replies within Instagram’s permitted reply window. You can use draft-only mode or take over. Official connections still have platform rules and account restrictions.
What can I create and publish?
Manage a creator or brand’s direction, generate images, carousels and video drafts, save presenter and voice settings, and build a creator page. Use the calendar to plan and schedule approved content through your connected publishing account. Instagram is the supported channel for this early-access release.
How do access and pricing work?
Join the waitlist to hear about early access. We create accounts individually, so joining does not give you a login. Paid actions use Relay tokens and show the price before you run them. Public pricing and self-service billing aren’t available yet.
Something good
starts here.
Join the waitlist. We’ll be in touch about early access.